We publish details of an engagement: an international mobility firm targeting executive management and HR departments at mid-sized companies. 17 meetings with executive management teams, €680K in estimated commercial potential.
The engagement
A consultancy that supports companies with the international mobility of their employees.
The sales team spent ten to fifteen hours a week prospecting, with limited access to budget decision-makers.
Our work
We approached the general management, HR and finance departments of mid-sized companies that send employees abroad.
The outcome
Discussions with engineering, consulting and food groups, and time freed up for the sales management team.
17 meetings with senior management, €680K in estimated commercial potential.
Target account development Reach decision-makers at target companies.
New market entry Test a sector before investing in it.
International expansion First customers in a new country.
Launching a new offering Measure market interest in a product.
Commercial opportunities programme Qualified meetings every week for 90 days.
Signal-based outreach Engage when the need arises.
Trade shows and events A full schedule before the trade show opens.
Account reactivation Reconnect with lost accounts.
Eleven industry groups
Nine engagements, from situation to outcome
Regulations and markets
Firm presentation
A commercial growth firm


