ZEPHIR

Premium packaging

A premium packaging manufacturer targeting chocolatiers and cosmetics brands.

Premium packaging · Western Europe, Belgium, Germany, United Kingdom · Client engagement

95 meetings across four countries, €4.75M in estimated commercial potential.

SituationThe client

A European manufacturer of premium printed folding cartons.

ChallengeWhy it was difficult

A highly segmented niche spanning four countries that the sales team did not have time to cover.

EngagementWhat we did

We mapped chocolate manufacturers, confectionery manufacturers, biscuit manufacturers and cosmetics brands across four countries, then approached their marketing, procurement and product development managers.

ResultFor the client

Discussions with long-established European chocolate manufacturers and growing cosmetics brands.

The accounts met.

A selection of houses and brands with which we arranged a meeting, out of 95 meetings across four countries.

Chocolate manufacturer

Läderach

Swiss chocolatier founded in 1962, with shops in many countries.

Chocolate manufacturer

Sawade

Berlin-based chocolatier founded in 1880, one of the oldest in Germany.

Confectionery

Meert

Lille-based company founded in 1761, renowned for its filled waffles.

Confectionery

Seidl Confiserie

German confectioner specialising in pralines and chocolate creations.

Luxury and interior design

Pierre Frey

Fabric and wallpaper design house founded in 1935.

Lifestyle

Monbento

Lunch box and accessories brand distributed worldwide.

Textiles

Stanley/Stella

Belgian brand of blank organic cotton garments for customisation.

Animal health

Virbac

Western European group ranked among the world's leading animal health laboratories.

Accessories

Julbo

Western European manufacturer of sports and mountain eyewear since 1888.

Watchmaking

Herbelin

Independent watchmaker founded in 1947.

Confectionery

Royale Normande

Normandy-based confectioner specialising in caramels and regional specialities.

Cosmetics

Jolimoi

Beauty and cosmetics brand sold through personalised advice.

By sector group.

Chocolate and confectionery manufacturerLäderach, Sawade, Seidl Confiserie, Meert, Royale Normande
Cosmetics and beautyJolimoi, Kadalys, Dr PawPaw, Le Secret Naturel
Luxury, fashion and accessoriesPierre Frey, Herbelin, Julbo, Stanley/Stella
Home and lifestyleMonbento, Pièces Uniques

Our approach to this engagement.

The same process, adapted to the client's market and contacts.

Our process
1

Scoping

Offering, best customers, priority markets and definition of a useful meeting, agreed with the client.

2

Mapping

Identifying companies in the market and verifying their actual activity.

3

Direct outreach

Contacting the decision-makers at each account, in the country's language.

4

Qualification and introduction

We check each response before arranging the discussion with the client's team.

Are you in a similar situation?

We are a commercial growth firm serving industrial companies and their ecosystems. Our role is to understand your offering, define the accounts to target and arrange discussions with their decision-makers.

An initial 30-minute discussionNo commitment. We will respond within 48 working hours.

Firm overview · PDFTo share with your management team.Download

Confidential discussion. Response within 48 business hours.