ZEPHIR

Commercial intelligence

We continuously monitor changes within your accounts and market: investments, appointments and regulation. You are informed before your competitors.

What commercial intelligence is, and when to use it.

Commercial intelligence is sales-focused monitoring. It does not describe the market in general: it identifies events that create a business opportunity within specific accounts.

We track investment announcements, permits, appointments, recruitment, calls for tenders and regulatory texts affecting your clients.

Each month, you receive details of the accounts where something has changed, including the event, its source and the person to contact.

At a glance
Pace

Monthly report, weekly alerts

Sources

Announcements, registers, trade press, official texts

Scope

Your accounts and your market

Deliverable

Qualified events, accounts and decision-makers

Duration

Minimum three-month engagement

The situations this solution is designed for.

Do not miss anything

You want to know when an account announces a project.

Anticipate a regulation

Legislation will require your customers to invest.

Monitor appointments

A new director often arrives with a new plan.

Monitor competitors

Know which accounts are changing suppliers.

Monitoring that leads to action.

We do not send you a press review. Each selected event is linked to an account, a decision-maker and a reason to make contact.

Speak to a partner

Is this solution right for your situation?

Often suitable if

  • Your sales depend on investments or projects.
  • Your market is affected by regulations.
  • You manage a portfolio of key accounts.
  • You want to contact accounts at the right time.

Less suitable if

  • Your clients purchase regularly, without a project.
  • You are looking for a one-off market study.
  • Your market includes fewer than twenty accounts.
  • You do not have a team to act on alerts.

Ready to explore your options?

Initial conversation with no obligation. Describe your accounts and we will propose an approach.

Let's discuss your growth

What we assess before engaging an account.

1

Relevance

Is the event genuinely relevant to your offer?

2

Deadline

When will the purchasing decision be made?

3

Source

Reliability and date of the information.

4

Decision-maker

Who leads the project within the company.

5

Action

The best way to make contact.

The most common engagement formats.

Portfolio monitoringFollow-up on your existing and priority accounts.
Market monitoringMonitoring an entire sector.
Regulatory monitoringMonitoring legislation affecting your clients.
Monitoring and outreachMonitoring followed by outreach from our teams.

Typical situations.

Water and environment · Western Europe

A water treatment specialist tracks PFAS requirements.

SituationThe client

Regulations require drinking water operators to introduce new controls.

Our workWhat we do

We track official orders, published analysis results and the projects of local authorities and their operators.

Expected resultFor the client

Each month, we provide a list of water utilities preparing an investment, together with the decision-makers to contact.

Machinery and equipment · Europe

A machinery manufacturer tracks factory expansions.

SituationThe client

It wants to be consulted before specifications are drafted.

Our workWhat we do

We track industrial building permits, site opening announcements and production recruitment.

Expected resultFor the client

Alerts on factories undergoing expansion, with details of the manager responsible for new works.

Commercial intelligence, frequently asked questions.

Which sources do you monitor?

Company announcements, official registers, permits, public procurement contracts, trade press and regulatory texts.

How many events per month?

It depends on your market. We prioritise relevance: a few dozen qualified events are worth more than hundreds of articles.

Can you act on the alerts on our behalf?

Yes. Monitoring can be combined with direct outreach to the relevant decision-makers.

Under whose name do you act?

On behalf of Zephir, which introduces your company. We agree each outreach approach with you before launch.

Let's discuss your growth.

We are a commercial growth firm serving industrial companies and their ecosystems. Our role is to understand your offering, define the accounts to target and arrange discussions with their decision-makers.

An initial 30-minute discussionNo commitment. We will respond within 48 working hours.

Firm overview · PDFTo share with your management team.Download

Confidential discussion. Response within 48 business hours.