ZEPHIR

New market entry

You want to sell into a new sector. We test this market across a few hundred real accounts before you commit a team, a trade show or a campaign.

What new market entry is, and when to use it.

Entering a market is costly when mistakes are made: recruitment, trade shows, materials. Our approach is to test before investing.

We select a few hundred accounts representative of the new market, approach their decision-makers and measure their responses: interest, objections and stated needs.

Within eight to twelve weeks, you know whether the market is responding, which message resonates, and you already have your first meetings.

At a glance
Sample

200 to 800 accounts in the new market

Duration

Eight to twelve weeks

Measurement

Response rate, interest, objections

Deliverables

Meetings, insights, recommendation

Decision

Continue, adjust or stop

The situations this solution is designed for.

New customer sector

Your product could serve another industry.

New application

Your technology addresses a use case that you have not yet sold.

New customer size

You sell to mid-sized companies and want to target large groups.

Market to reactivate

A sector set aside is worth retesting.

Market feedback within a few weeks.

Studies indicate what a market should want. Testing shows what it actually wants: who responds, what questions they ask, and at what price they are prepared to discuss.

Speak to a partner

Is this solution right for your situation?

Often suitable if

  • You are unsure whether to invest in a new sector.
  • Your offering can be adapted to several industries.
  • You want evidence before recruiting.
  • You accept that a test may result in the project being discontinued.

Less suitable if

  • Your decision to invest has already been made.
  • The new market has fewer than fifty companies.
  • Your offering cannot be presented without a lengthy demonstration.
  • You cannot hold meetings in this sector.

Ready to explore your options?

Initial conversation with no obligation. Describe your accounts and we will propose an approach.

Let's discuss your growth

What we assess before engaging an account.

1

Market size

Number of companies that could buy.

2

Initial message

The angle that generates responses.

3

Objections

What holds decision-makers back.

4

Meeting quality

Quality and maturity of identified projects.

5

Economy

Estimated acquisition cost in this market.

The most common engagement formats.

Market testOne sector, two or three outreach angles.
Comparative testTwo or three markets tested in parallel.
Test then rolloutTest, then scale up if the results are positive.
Offering testSame market, several offerings compared.

Typical situations.

Industrial technologies · Western Europe

A sensor manufacturer wants to enter the food industry.

SituationThe client

Its sensors are used in the automotive industry. It believes they meet the food industry's traceability requirements.

Our workWhat we do

We approach 400 quality and production managers at food processing sites from two angles: traceability and maintenance.

Expected resultFor the client

Meetings with interested sites, and the angle that generates the most responses.

Engineering · Europe

An engineering consultancy wants to target the energy sector.

SituationThe client

It works for industry and is seeing energy production projects multiply.

Our workWhat we do

We test three energy subsegments: grids, storage and industrial heat.

Expected resultFor the client

A sub-segment that responds far better than the others and on which to focus efforts.

New market entry, frequently asked questions.

How long does a test last?

Eight to twelve weeks, from account selection to the first meetings.

What happens if the market does not respond?

This is a useful outcome. You avoid a costly investment and understand why.

Can you test several markets at the same time?

Yes. Comparative testing allows us to assess two or three markets against the same criteria.

Under whose name do you act?

On behalf of Zephir, which introduces your company. We agree each outreach approach with you before launch.

Let's discuss your growth.

We are a commercial growth firm serving industrial companies and their ecosystems. Our role is to understand your offering, define the accounts to target and arrange discussions with their decision-makers.

An initial 30-minute discussionNo commitment. We will respond within 48 working hours.

Firm overview · PDFTo share with your management team.Download

Confidential discussion. Response within 48 business hours.