A manufacturer exhibits at a major industrial trade show in Germany.
It is exhibiting there for the first time and knows little about the German visitors.
We identify the industrial companies expected to attend and approach their technical departments six weeks in advance.
A schedule of meetings arranged for the days of the trade show.
Target account development Reach decision-makers at target companies.
New market entry Test a sector before investing in it.
International expansion First customers in a new country.
Launching a new offering Measure market interest in a product.
Commercial opportunities programme Qualified meetings every week for 90 days.
Signal-based outreach Engage when the need arises.
Trade shows and events A full schedule before the trade show opens.
Account reactivation Reconnect with lost accounts.
Eleven industry groups
Nine engagements, from situation to outcome
Regulations and markets
Firm presentation
A commercial growth firm
