ZEPHIR

Trade shows and events

We fill your diary before the trade show opens. We identify the exhibitors and visitors relevant to you and arrange your meetings at the event.

What trade show and event preparation is.

Trade shows are expensive and the days are short. Without pre-arranged meetings, the team waits at the stand.

We identify the companies attending or expected to attend that match your target, approach their decision-makers several weeks before the event and arrange meetings at your stand or alongside the trade show.

After the trade show, we follow up with the contacts we met to turn the conversation into a commercial meeting.

At a glance
Preparation

Six to eight weeks before the event

Targets

Exhibitors, expected visitors, regional accounts

Deliverables

Meeting schedule, context briefs

After the event

Follow-up with contacts met

Events

Trade shows, conventions and industry conferences

The situations this solution is designed for.

Major trade show

You are exhibiting at the leading trade show for your sector.

International trade show

You are exhibiting in a country where you have no contacts.

Schedule to fill

Your team wants scheduled meetings, not just stand visitors.

Trade show follow-up

Trade show contacts receive no follow-up.

A trade show that pays for itself before it even opens.

Each meeting scheduled at the stand is prepared in advance: who is attending, why they are coming and what they expect. Your team arrives with an agenda, not just expectations.

Speak to a partner

Is this solution right for your situation?

Often suitable if

  • You are exhibiting at or visiting a major trade show.
  • Your targets attend the event.
  • You want to measure the return from the trade show.
  • Your team can attend several meetings a day.

Less suitable if

  • The event is less than three weeks away.
  • Your targets do not attend this trade show.
  • You exhibit solely for visibility.
  • Your team cannot attend meetings on site.

Ready to explore your options?

Initial conversation with no obligation. Describe your accounts and we will propose an approach.

Let's discuss your growth

What we assess before engaging an account.

1

Target presence

Exhibitors and visitors relevant to your market.

2

Decision-makers present

Who travels within each company.

3

Time slots

Availability of your team at the stand.

4

Reason for the meeting

What each visitor is looking for.

5

Next steps

Sales meeting after the event.

The most common engagement formats.

Trade show preparationSchedule of meetings at the stand.
International trade showPreparation in a country where you have a limited presence.
Company-specific eventInviting decision-makers to your event or a site visit.
Post-trade show follow-upConverting leads into meetings.

Typical situations.

Machinery and equipment · Germany

A manufacturer exhibits at a major industrial trade show in Germany.

SituationThe client

It is exhibiting there for the first time and knows little about the German visitors.

Our workWhat we do

We identify the industrial companies expected to attend and approach their technical departments six weeks in advance.

Expected resultFor the client

A schedule of meetings arranged for the days of the trade show.

Packaging · Western Europe

A manufacturer wants to maximise its return from a trade show.

SituationThe client

Its teams returned with business cards, but no follow-up.

Our workWhat we do

We prepare meetings before the trade show and follow up with every contact afterwards.

Expected resultFor the client

Sales meetings arranged in the weeks following the trade show.

Trade shows and events, frequently asked questions.

How long before the trade show should we start?

Six to eight weeks. With less than three weeks to go, decision-makers' diaries are already full.

Can you help us prepare for a trade show abroad?

Yes, in the local language.

Do you follow up with contacts after the trade show?

Yes. This is often where the value of the event lies.

Under whose name do you act?

On behalf of Zephir, which introduces your company. We agree each outreach approach with you before launch.

Let's discuss your growth.

We are a commercial growth firm serving industrial companies and their ecosystems. Our role is to understand your offering, define the accounts to target and arrange discussions with their decision-makers.

An initial 30-minute discussionNo commitment. We will respond within 48 working hours.

Firm overview · PDFTo share with your management team.Download

Confidential discussion. Response within 48 business hours.