ZEPHIR

Account reactivation

Former clients, lost prospects, quotes not followed up: your CRM contains accounts that already know your company. We re-establish contact with them and reopen discussions.

What account reactivation is, and when to use it.

Accounts that already know you respond more readily than unfamiliar prospects. Their management, projects or suppliers have often changed since the last discussion.

We analyse your CRM, identify accounts to reactivate and check who currently holds each position. We re-establish contact based on the history of the relationship.

You recover opportunities you thought were lost, often within a few weeks.

At a glance
Starting point

Your CRM or previous quotations

Verification

Current decision-makers identified

Timeframe

Initial meetings within three to five weeks

Deliverables

Meetings, CRM updated

Targets

Former clients, lost prospects, quotes not followed up

The situations this solution is designed for.

Former clients

Some clients have not ordered for two years or more.

Quotations not pursued

Proposals have gone unanswered.

Departed contacts

Your contacts have left the company.

Dormant CRM

Thousands of accounts have not been contacted for a long time.

Reopen a conversation that had already begun.

We do not recontact your former accounts with a generic message. We start with what happened: the last project, the last quotation and the reason activity stopped.

Speak to a partner

Is this solution right for your situation?

Often suitable if

  • Your CRM contains more than 300 inactive accounts.
  • You have lost clients without knowing why.
  • Your quotations often go unanswered.
  • Your contacts change frequently.

Less suitable if

  • You have no usable sales history.
  • Your former clients left because of an unresolved dispute.
  • Your CRM contains fewer than fifty accounts.
  • Your offering has changed completely since then.

Ready to explore your options?

Initial conversation with no obligation. Describe your accounts and we will propose an approach.

Let's discuss your growth

What we assess before engaging an account.

1

History

Last contact, last purchase, last quote.

2

Reason for stopping

Price, change in requirements, departure of the contact.

3

Current decision-maker

Who currently holds the position.

4

Current situation

Recent account projects and signals.

5

Potential

Estimated takeover value.

The most common engagement formats.

Customer reactivationFormer clients to win back.
Quotation follow-upProposals that were not pursued.
Cleansing and reactivationCRM update, followed by renewed contact.
Ongoing reactivationQuarterly follow-up on inactive accounts.

Typical situations.

Trade and distribution · Western Europe

A distributor has lost some of its customers over three years.

SituationThe client

Several hundred accounts have stopped ordering, with no one knowing why.

Our workWhat we do

We verify who currently holds the relevant role at each account and re-establish contact based on previous orders.

Expected resultFor the client

Reactivated clients and a list of the reasons why they left.

Engineering · Western Europe

An engineering consultancy has dozens of unanswered quotes.

SituationThe client

The previous year's proposals were not pursued.

Our workWhat we do

We recontact the decision-makers for each project to establish its current status.

Expected resultFor the client

Projects restarted and quotes updated.

Frequently asked questions about account reactivation.

Do you work within our CRM?

Yes, based on an export. We return it to you fully updated.

Do you contact customers lost due to a dispute?

No. We identify them with you in advance and exclude them.

How long until the first results?

Generally three to five weeks, as these accounts already know you.

Under whose name do you act?

On behalf of Zephir, which introduces your company. We agree each outreach approach with you before launch.

Let's discuss your growth.

We are a commercial growth firm serving industrial companies and their ecosystems. Our role is to understand your offering, define the accounts to target and arrange discussions with their decision-makers.

An initial 30-minute discussionNo commitment. We will respond within 48 working hours.

Firm overview · PDFTo share with your management team.Download

Confidential discussion. Response within 48 business hours.