ZEPHIR

Commercial opportunities programme

A 90-day programme, managed weekly, that delivers qualified meetings with decision-makers at your target accounts to your teams.

What the commercial opportunities programme is.

This is our most comprehensive format. It combines market research, account mapping, direct outreach to decision-makers and response qualification.

For 90 days, our teams work on your market week after week. Messages, segments and priorities are adjusted based on the responses.

You receive a regular flow of meetings with interested decision-makers, along with weekly reporting on all activity.

At a glance
Duration

90 days, renewable

Pace

Weekly monitoring

Scope

One to three market segments

Deliverables

Qualified meetings, reports, insights

Initial meetings

From the fourth week

The situations this solution is designed for.

Regular flow of meetings

You want to fill your sales representatives' diaries every week.

No prospecting team

Your salespeople are busy with existing clients.

Growth objective

You need to sign new accounts this year.

Channel to structure

You want a predictable acquisition channel.

A customer acquisition channel managed as a project.

Each week, you know how many accounts have been approached, how many have responded and which meetings are confirmed. We adjust the targets and messages with you.

Speak to a partner

Is this solution right for your situation?

Often suitable if

  • Your offering is sold in meetings, with an average deal value above €10,000.
  • Your market includes several hundred accounts.
  • Your teams can attend four to ten meetings per month.
  • You want a measurable result within one quarter.

Less suitable if

  • Your offering is sold without a sales conversation.
  • Your market includes fewer than one hundred companies.
  • You cannot respond to meeting requests quickly.
  • You are looking for a single two-week trial.

Ready to explore your options?

Initial conversation with no obligation. Describe your accounts and we will propose an approach.

Let's discuss your growth

What we assess before engaging an account.

1

Market

Target segments, accounts and decision-makers.

2

Message

The reason to engage specific to each segment.

3

Pace

Outreach volume suited to your capacity.

4

Qualification

The criteria for a meeting that is useful to you.

5

Results

Meetings held and follow-up action taken.

The most common engagement formats.

Standard programme90 days, one or two segments.
Extended programme90 days, three or more segments, several countries.
Renewed programmeSuccessive quarters targeting new segments.
Programme including researchMarket research, followed by a programme.

Typical situations.

Packaging · Europe

A packaging manufacturer wants regular meetings in four countries.

SituationThe client

Its sales team is small and focused on existing clients.

Our workWhat we do

We map the target brands across four countries and approach their marketing and procurement managers.

Expected resultFor the client

A regular flow of meetings over several months, across all four countries.

Industrial equipment · Europe

A production line manufacturer wants to enter major groups.

SituationThe client

It is well known in its original sector but has little visibility elsewhere.

Our workWhat we do

We target the production and maintenance departments of chemical, timber and food processing groups.

Expected resultFor the client

Meetings with international groups over one quarter.

Commercial opportunities programme, frequently asked questions.

How many meetings can we expect?

It depends on your market and your offering. We agree a target with you at the proposal stage.

When will the first meetings take place?

Generally from the fourth week, after mapping and preparing the outreach.

Can the programme be renewed?

Yes. Most of our clients continue for several quarters, targeting new segments.

How do we track progress?

Each week, you receive an update on the accounts approached, responses received and meetings confirmed.

Let's discuss your growth.

We are a commercial growth firm serving industrial companies and their ecosystems. Our role is to understand your offering, define the accounts to target and arrange discussions with their decision-makers.

An initial 30-minute discussionNo commitment. We will respond within 48 working hours.

Firm overview · PDFTo share with your management team.Download

Confidential discussion. Response within 48 business hours.