Target account development Reach decision-makers at target companies.
New market entry Test a sector before investing in it.
International expansion First customers in a new country.
Launching a new offering Measure market interest in a product.
Commercial opportunities programme Qualified meetings every week for 90 days.
Signal-based outreach Engage when the need arises.
Trade shows and events A full schedule before the trade show opens.
Account reactivation Reconnect with lost accounts.
Eleven industry groups
Nine engagements, from situation to outcome
Regulations and markets
Firm presentation
A commercial growth firmA coagulant producer targeting food and chemicals manufacturers.
19 meetings with technical management teams, €950K in estimated commercial potential.
Agribusiness
Suppliers of ingredients, equipment and services to the food industry sell to sites investing to produce more, more cleanly and more safely. We open discussions with industrial, quality and procurement management.
Sites investing under regulatory pressure.
The agri-food industry is investing under pressure from food safety, energy, water and automation requirements. Each site has its own projects and constraints.
We identify the sites that match your offering and approach the people leading the projects: site directors, quality managers, capital projects managers and procurement teams.
The most common situations in this sector.
Ingredients and inputs
Get an ingredient approved by industrial companies.
Process equipment
Selling machinery and processing lines.
Water and effluents
Sell water and effluent treatment solutions.
Energy
Selling decarbonisation and energy efficiency solutions.
The functions that decide.
Within each account, we identify and approach the people responsible for the decision.
1
Site management
Drives investments and priorities.
2
Quality
Validates ingredients, materials and processes.
3
Capital projects
Leads production line and building projects.
4
Procurement
Selects suppliers.
5
R&D
Develops new recipes and formulations.
6
Environment and energy
Tracks consumption and discharges.
Events that signal a purchase.
Site expansionsNew lines and announced expansions.
Decarbonisation plansRenewable heat and energy efficiency projects.
Water requirementsWater abstraction restrictions and discharge standards.
New productsRange launches and reformulations.
An engagement in this sector.
Agribusiness, frequently asked questions.
Do you approach sites or head offices?
Both, depending on the group's organisation. Many technical decisions are made at site level.
Do you work in other countries?
Yes, throughout Europe.
Can you target by production type?
Yes: dairy, meat, bakery, beverages, ingredients, etc.
Let's discuss your growth.
We are a commercial growth firm serving industrial companies and their ecosystems. Our role is to understand your offering, define the accounts to target and arrange discussions with their decision-makers.
An initial 30-minute discussionNo commitment. We will respond within 48 working hours.