An industrial supplies distributor has 8 000 accounts in its CRM.
Its sales teams call the same clients and overlook high-potential accounts.
We define the profile of its fifty best clients and rank the 8,000 accounts according to this profile and recent signals.
An initial group of several hundred priority accounts, allocated among the sales team.
Target account development Reach decision-makers at target companies.
New market entry Test a sector before investing in it.
International expansion First customers in a new country.
Launching a new offering Measure market interest in a product.
Commercial opportunities programme Qualified meetings every week for 90 days.
Signal-based outreach Engage when the need arises.
Trade shows and events A full schedule before the trade show opens.
Account reactivation Reconnect with lost accounts.
Eleven industry groups
Nine engagements, from situation to outcome
Regulations and markets
Firm presentation
A commercial growth firm

