Target account development Reach decision-makers at target companies.
New market entry Test a sector before investing in it.
International expansion First customers in a new country.
Launching a new offering Measure market interest in a product.
Commercial opportunities programme Qualified meetings every week for 90 days.
Signal-based outreach Engage when the need arises.
Trade shows and events A full schedule before the trade show opens.
Account reactivation Reconnect with lost accounts.
Eleven industry groups
Nine engagements, from situation to outcome
Regulations and markets
Firm presentation
A commercial growth firmAn air quality specialist targeting facility management and institutional real estate.
52 meetings with site managers, €2.08M in estimated commercial potential.
Trade and distribution
Manufacturers selling through distribution, and distributors seeking new business customers: we initiate discussions with technical distribution buyers and the end customers they serve.
Be listed, then sold.
For a manufacturer, distribution is a powerful but difficult channel to access: you need to convince a buyer, followed by the branches that will sell the products.
For a distributor, growth comes from acquiring new business customers. We work in both directions: securing listings with distributors and acquiring customers for distributors.
The most common situations in this sector.
Supplier selection
Secure listings for your products with technical distributors.
Branch network
Introduce your products to a distributor's branches.
Customer acquisition
Finding new business customers for a distributor.
Overseas distributors
Recruit distributors in other countries.
The functions that decide.
Within each account, we identify and approach the people responsible for the decision.
1
Category buyers
Approve manufacturers by product family.
2
Sales management
Shapes the distributor's offering.
3
Branch managers
Sell to local customers every day.
4
Product marketing
Develops product ranges.
5
General management
Makes decisions at independent distributors.
6
End customers
Tradespeople, industrial companies, local authorities.
Events that signal a purchase.
Distributor acquisitionsConsolidations that review approved supplier lists.
New branchesOpenings seeking products.
Product range reviewsAnnual supplier listing periods.
New product standardsChanges that require new products.
An engagement in this sector.
Trade and distribution, frequently asked questions.
Do you work for distributors?
Yes, to find new business customers.
Can you get our products listed?
We arrange meetings with buyers. Negotiations remain with you.
Do you operate internationally?
Yes, particularly to recruit distributors.
Let's discuss your growth.
We are a commercial growth firm serving industrial companies and their ecosystems. Our role is to understand your offering, define the accounts to target and arrange discussions with their decision-makers.
An initial 30-minute discussionNo commitment. We will respond within 48 working hours.