ZEPHIR

Market research

Before committing a team or budget, we compare the potential sectors, applications and countries for your offering, and tell you where to sell first.

What market research is, and when to use it.

Market research answers a simple question: where is your offering most likely to sell in the next twelve months?

We compare several markets using measurable criteria: number of target companies, identifiable decision-makers, current investment, regulation, competition and accessibility.

You receive a substantiated ranking of the markets, a list of priority accounts for each one and a recommended approach.

At a glance
Duration

Two to four weeks

Scope

Three to eight markets compared

Sources

Company registers, industry data, public signals

Deliverables

Market ranking, account list, recommendation

Potential next step

Test in the two highest-ranked markets

The situations this solution is designed for.

Select a new sector

Your offering serves the automotive industry and could serve the food or energy industries.

Prepare a country

You are deciding between Germany, Italy and Spain.

Position a new offering

You are launching a product and looking for the first segments to target.

Reviewing a sales plan

Your established market is slowing down, and you are looking for new sources of growth.

A recommendation based on real accounts, not trends.

Each market is assessed based on the companies within it. You do not receive a general study: you receive account names, decision-makers and an estimate of the potential.

Speak to a partner

Is this solution right for your situation?

Often suitable if

  • You are deciding between several sectors, applications or countries.
  • Your offering can serve several types of industrial companies.
  • You want to make data-driven decisions before committing a team.
  • You are ready to test the selected market immediately afterwards.

Less suitable if

  • Your target market is already defined and documented.
  • You are looking for a general macroeconomic study.
  • Your offering is aimed only at a handful of known accounts.
  • No decision depends on the outcome.

Ready to explore your options?

Initial conversation with no obligation. Describe your accounts and we will propose an approach.

Let's discuss your growth

What we assess before engaging an account.

1

Market size

Number of target companies and identifiable decision-makers.

2

Momentum

Investments, new sites and announced projects.

3

Triggers

Regulations and events that create a need.

4

Competition

Existing suppliers and saturation level.

5

Accessibility

Ease of reaching decision-makers, language, purchasing practices.

The most common engagement formats.

Comparative studyThree to eight markets compared using the same criteria.
Country studyOne country analysed sector by sector.
Application studyPotential uses of a technology across different industries.
Study followed by a testResearch, followed by direct outreach in the two strongest markets.

Typical situations.

Industrial equipment · Europe

A compressor manufacturer is choosing between three countries.

SituationThe client

It sells in its home market and wants to enter a second country without spreading its team too thinly.

Our workWhat we do

We compare Germany, Italy and Spain based on the number of target industrial companies, current projects and local competition.

Expected resultFor the client

One priority country, 400 ranked accounts and an outreach plan for the first six months.

Industrial technologies · Western Europe

A maintenance software vendor seeks its second sector.

SituationThe client

Its software is used by food processing sites. It wants to identify other sectors with the same needs.

Our workWhat we do

We analyse five sectors based on the size of the installed machine base, maintenance organisation and regulatory requirements.

Expected resultFor the client

Two selected sectors, with the most advanced accounts and their maintenance managers.

Market research, frequently asked questions.

How many markets can you compare?

Between three and eight. Beyond that, we proceed in two stages: an initial screening, followed by a detailed analysis of the best options.

Do you work outside your home market?

Yes, throughout Europe and beyond, using local sources and in the local language.

What happens after the study?

Most of our clients follow this with a direct outreach test in the two highest-ranked markets.

Do the results belong to you?

No, they belong to you. You receive the account lists and the full analysis.

Let's discuss your growth.

We are a commercial growth firm serving industrial companies and their ecosystems. Our role is to understand your offering, define the accounts to target and arrange discussions with their decision-makers.

An initial 30-minute discussionNo commitment. We will respond within 48 working hours.

Firm overview · PDFTo share with your management team.Download

Confidential discussion. Response within 48 business hours.