A compressor manufacturer is choosing between three countries.
It sells in its home market and wants to enter a second country without spreading its team too thinly.
We compare Germany, Italy and Spain based on the number of target industrial companies, current projects and local competition.
One priority country, 400 ranked accounts and an outreach plan for the first six months.
Target account development Reach decision-makers at target companies.
New market entry Test a sector before investing in it.
International expansion First customers in a new country.
Launching a new offering Measure market interest in a product.
Commercial opportunities programme Qualified meetings every week for 90 days.
Signal-based outreach Engage when the need arises.
Trade shows and events A full schedule before the trade show opens.
Account reactivation Reconnect with lost accounts.
Eleven industry groups
Nine engagements, from situation to outcome
Regulations and markets
Firm presentation
A commercial growth firm

