ZEPHIR

Signal-based outreach

We contact companies when their need emerges: new regulations, site expansion or a new executive. The right message arrives at the right time.

What signal-based outreach is, and when to use it.

A company that has just announced an investment, appointed a director or been affected by new legislation is looking for solutions. This is the best time to contact it.

We track the signals indicating a need for your offering, identify the companies concerned and approach their decision-makers based on the event.

The message is not generic: it addresses the company's specific situation.

At a glance
Signals monitored

Regulations, investments, appointments and markets

Responsiveness

Outreach in the days following the signal

Signal database

More than 280 signals documented across 42 sectors

Deliverables

Meetings and signal log

Duration

90-day programme

The situations this solution is designed for.

New regulation

Legislation requires your customers to invest before a set date.

Announced investments

Factories are being expanded or built.

New senior executives

A new director reviews existing suppliers.

Market change

Rising costs, supply disruption, new technology.

A message that addresses what is happening within the customer's business.

A decision-maker is more likely to respond when we discuss their project rather than your product. Signal-led outreach always starts with a verifiable fact.

Speak to a partner

Is this solution right for your situation?

Often suitable if

  • Your offering addresses a regulatory requirement or a project.
  • Your market is affected by frequent changes.
  • Buying timing matters as much as the account.
  • You can respond quickly to opportunities.

Less suitable if

  • Your clients purchase on a recurring basis, without a project.
  • No external event triggers the purchase.
  • Your market is too small to generate regular signals.
  • You cannot adapt your messaging.

Ready to explore your options?

Initial conversation with no obligation. Describe your accounts and we will propose an approach.

Let's discuss your growth

What we assess before engaging an account.

1

Signal strength

Does the event create a genuine need?

2

Deadline

Time before the purchasing decision.

3

Population reached

Number of companies concerned.

4

Relevance to the offering

How your offering meets the needs of the event.

5

Source

Reliability and freshness of the information.

The most common engagement formats.

Regulatory signalA requirement and its deadlines.
Investment signalExpansions, new sites, projects.
Appointment signalNew decision-makers within your target accounts.
Multi-signal programmeSeveral signals monitored continuously.

Typical situations.

Industrial technologies · Europe

An OT cybersecurity specialist and the Cyber Resilience Act.

SituationThe client

The regulation imposes new obligations on manufacturers of connected products.

Our workWhat we do

We identify the relevant manufacturers and approach their technical departments regarding the deadlines.

Expected resultFor the client

Meetings with manufacturers preparing for compliance.

Packaging · Europe

A packaging manufacturer and the PPWR.

SituationThe client

The European packaging regulation imposes new recyclability targets.

Our workWhat we do

We target the brands and industrial companies with the greatest exposure, along with their packaging managers.

Expected resultFor the client

Discussions with brands reviewing their packaging.

Signal-based outreach, frequently asked questions.

Which signals do you monitor?

Regulations, investments, permits, appointments, fundraising, public procurement and market developments.

How soon do you act after the signal?

Generally within the following days, while the information is still fresh.

What if my market generates few signals?

We then combine signal-based outreach with target account development.

Under whose name do you act?

On behalf of Zephir, which introduces your company. We agree each outreach approach with you before launch.

Let's discuss your growth.

We are a commercial growth firm serving industrial companies and their ecosystems. Our role is to understand your offering, define the accounts to target and arrange discussions with their decision-makers.

An initial 30-minute discussionNo commitment. We will respond within 48 working hours.

Firm overview · PDFTo share with your management team.Download

Confidential discussion. Response within 48 business hours.