Target account development Reach decision-makers at target companies.
New market entry Test a sector before investing in it.
International expansion First customers in a new country.
Launching a new offering Measure market interest in a product.
Commercial opportunities programme Qualified meetings every week for 90 days.
Signal-based outreach Engage when the need arises.
Trade shows and events A full schedule before the trade show opens.
Account reactivation Reconnect with lost accounts.
Eleven industry groups
Nine engagements, from situation to outcome
Regulations and markets
Firm presentation
Air quality
An air quality specialist targeting facility management and institutional real estate.
52 meetings with site managers, €2.08M in estimated commercial potential.
An air quality solutions company for commercial buildings and industrial sites.
Major facility management and institutional property accounts remained difficult for the internal team to reach.
We approached site directors, property managers and technical departments at property management companies and mid-sized industrial companies.
Discussions with major facility management and institutional property companies over twelve months.
The accounts met.
A selection of site managers, distributors and industrial companies with which we arranged a meeting, out of 52 meetings.
BNP Paribas Real Estate
Property subsidiary of the BNP Paribas group and one of Europe's leading property services providers.
ISS
Danish business services group and one of the world's leading facility management providers.
Socoda
Western European group of independent distributors of supplies for the construction and industrial sectors.
Richardson
Distributor of plumbing, heating and HVAC equipment.
Groupe HBF
Western European professional distribution group.
Le Froid
Refrigeration and air conditioning specialist for businesses.
Sodepac International
Western European company active internationally.
K2 Énergies
Company specialising in energy equipment and solutions.
Efinor
Western European industrial group specialising in metal fabrication, mechanical engineering and services.
Anfray
Distributor of materials and supplies for professionals.
By sector group.
Our approach to this engagement.
The same process, adapted to the client's market and contacts.
Scoping
Offering, best customers, priority markets and definition of a useful meeting, agreed with the client.
Mapping
Identifying companies in the market and verifying their actual activity.
Direct outreach
Contacting the decision-makers at each account, in the country's language.
Qualification and introduction
We check each response before arranging the discussion with the client's team.
Other case studies.
A packaging line manufacturer targeting major groups in the chemicals, energy and wood industries.
75 meetings with industrial management teams, €6.0M in estimated commercial potential.
Read the case study
A premium packaging manufacturer targeting chocolatiers and cosmetics brands.
95 meetings across four countries, €4.75M in estimated commercial potential.
Read the case study
A workspace design specialist targeting flexible office operators.
37 meetings with operators across Europe, €777K in estimated commercial potential.
Read the case study
Are you in a similar situation?
We are a commercial growth firm serving industrial companies and their ecosystems. Our role is to understand your offering, define the accounts to target and arrange discussions with their decision-makers.
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