ZEPHIR

International expansion

We find your first customers in a new country. We identify accounts, approach their decision-makers in their language and arrange meetings with your teams.

What international expansion is, and when to use it.

Establishing a presence in a country takes time: understanding the market, finding an agent and recruiting. Our role is to secure meetings before you make these investments.

We map target companies in the country, identify decision-makers using local job titles and approach them in their language, in line with local business practices.

You meet your first local prospects, whether end customers, distributors or integrators.

At a glance
Countries

Europe and international

Languages

Outreach in the local language

Timeframe

Initial meetings within six to eight weeks

Contacts

End customers, distributors, integrators

Deliverables

Country map, meetings, insights

The situations this solution is designed for.

First foreign country

You sell only in your home market.

Distributor search

You want a reseller network in a new country.

Monitor a client

A client is expanding abroad and you want to support them.

Accelerate growth in a country

You have an established presence, but sales are stagnating.

The country's business conventions, from the first contact.

A German, Italian or Dutch decision-maker expects different references, tone and arguments. We adapt the approach to each market, without approximate translations.

Speak to a partner

Is this solution right for your situation?

Often suitable if

  • You have a proven offering in your home market.
  • You can hold meetings in English or the local language.
  • You want to validate a country before recruiting there.
  • You target B2B companies with identifiable decision-makers.

Less suitable if

  • Your offering requires local approval that has not been obtained.
  • You cannot deliver to or serve the country.
  • You are looking for an exclusive importer without direct contact.
  • Your target market includes fewer than thirty companies in the country.

Ready to explore your options?

Initial conversation with no obligation. Describe your accounts and we will propose an approach.

Let's discuss your growth

What we assess before engaging an account.

1

Local market size

Number of target companies in the country.

2

Purchasing practices

How local companies choose their suppliers.

3

Language and tone

What a decision-maker in this country expects.

4

Local competition

Existing suppliers.

5

Market entry method

Direct sales, distributors or integrators.

The most common engagement formats.

Entering a new countryOne country, end customers.
Distributor recruitmentResellers and integrators in a country.
Multi-country testTwo or three countries compared.
Client supportMonitor a client's site establishment.

Typical situations.

Machinery and equipment · Germany

A conveyor manufacturer expands into Germany.

SituationThe client

It generates most of its revenue in its home market and wants to enter a second country.

Our workWhat we do

We map its target industrial companies in Germany and approach their technical departments in German.

Expected resultFor the client

Meetings with German industrial companies and a clear view of local competition.

Industrial technologies · Northern Europe

A software vendor seeks integrators.

SituationThe client

It wants to sell its software in the Nordic countries through partners.

Our workWhat we do

We identify specialist integrators and approach their executives.

Expected resultFor the client

Discussions with integrators interested in a partnership.

International expansion, frequently asked questions.

Which countries do you operate in?

Across Europe and beyond. We adapt the approach to the language and business practices of each country.

Do you need to speak the local language?

No. We conduct the initial outreach in the local language. Meetings can be held in English.

Can you find distributors?

Yes, this is one of our most requested formats.

Under whose name do you act?

On behalf of Zephir, which introduces your company. We agree each outreach approach with you before launch.

Let's discuss your growth.

We are a commercial growth firm serving industrial companies and their ecosystems. Our role is to understand your offering, define the accounts to target and arrange discussions with their decision-makers.

An initial 30-minute discussionNo commitment. We will respond within 48 working hours.

Firm overview · PDFTo share with your management team.Download

Confidential discussion. Response within 48 business hours.