Target account development Reach decision-makers at target companies.
New market entry Test a sector before investing in it.
International expansion First customers in a new country.
Launching a new offering Measure market interest in a product.
Commercial opportunities programme Qualified meetings every week for 90 days.
Signal-based outreach Engage when the need arises.
Trade shows and events A full schedule before the trade show opens.
Account reactivation Reconnect with lost accounts.
Eleven industry groups
Nine engagements, from situation to outcome
Regulations and markets
Firm presentation
A commercial growth firmA premium packaging manufacturer targeting chocolatiers and cosmetics brands.
95 meetings across four countries, €4.75M in estimated commercial potential.
Packaging and packing
Manufacturers of packaging, labels and packaging lines sell to brands and industrial companies reviewing their packaging. We initiate discussions with the packaging, procurement and marketing managers who make the decisions.
An industry transformed by regulation.
The European packaging regulation imposes new recyclability, reuse and reduction targets. Brands must review their packaging, giving their suppliers an opportunity to position themselves.
We identify the relevant brands and industrial companies, determine which have change projects and approach their packaging, procurement and product development managers.
The most common situations in this sector.
New materials
Offer recyclable or reusable packaging.
Major brands
Secure business with brands in the food, cosmetics or industrial sectors.
New countries
Sell your packaging in other European countries.
Packaging lines
Selling packaging and end-of-line machinery.
The functions that decide.
Within each account, we identify and approach the people responsible for the decision.
1
Packaging manager
Defines specifications and tests new formats.
2
Procurement
Selects suppliers and negotiates.
3
Marketing and branding
Influences packaging design and image.
4
CSR
Tracks environmental targets.
5
Production
Validates compatibility with the production lines.
6
General management
Controls investment decisions.
Events that signal a purchase.
PPWRRegulation (EU) 2025/40 sets phased recyclability and reuse targets through to 2030 and beyond.
Product launchesNew product ranges and announced packaging changes.
CSR commitmentsTargets published by brands on their packaging.
Site expansionsNew production and packaging lines.
An engagement in this sector.
Packaging and packing, frequently asked questions.
Do you work with premium packaging manufacturers?
Yes. One of our case studies covers a premium packaging manufacturer, with 95 meetings in four countries.
Are you targeting brands or manufacturers?
Both, depending on your offering: brands for packaging, industrial companies for production lines.
Do you track regulatory developments?
Yes. The PPWR is one of the signals we monitor continuously.
Let's discuss your growth.
We are a commercial growth firm serving industrial companies and their ecosystems. Our role is to understand your offering, define the accounts to target and arrange discussions with their decision-makers.
An initial 30-minute discussionNo commitment. We will respond within 48 working hours.