ZEPHIR

Account mapping

We identify every company in a market, verify their actual activities and identify their decision-makers. You know exactly who to sell to and how many of them there are.

What account mapping is, and when to use it.

Account mapping turns a market into an actionable list. Each company is verified by activity, size, sites and organisation.

We do not stop at the activity code. A company classified as "wholesale" may be a manufacturer, and vice versa. We examine what each company actually does.

You receive a complete map of the market, including the decision-makers at each account and their role in the purchasing process.

At a glance
Volume

From a few hundred to tens of thousands of accounts

Verification

Actual activity verified account by account

Decision-makers

Two to five functions identified per company

Timeframe

Two to three weeks

Format

Structured file, ready for your CRM

The situations this solution is designed for.

Assess a market

Know how many companies can genuinely buy your offering.

Clean up a CRM

Your database contains misclassified or defunct accounts.

Map a group

Identifying all sites and subsidiaries of a key account.

Prepare a team

Provide new salespeople with a fully documented territory.

A verified map, company by company.

Our database of more than 2 million decision-makers provides the starting point. Each company is then analysed by our AI tools and reviewed by our analysts before being added to your map.

Speak to a partner

Is this solution right for your situation?

Often suitable if

  • You do not know precisely how many accounts your market contains.
  • Your current lists contain many errors.
  • Your market is poorly represented by industry classification codes.
  • You are preparing a sales campaign or entering a new territory.

Less suitable if

  • You are already working from a list of fewer than thirty known accounts.
  • You are only looking for contact details in bulk.
  • Your market changes completely every month.
  • You have no criteria for defining a good customer.

Ready to explore your options?

Initial conversation with no obligation. Describe your accounts and we will propose an approach.

Let's discuss your growth

What we assess before engaging an account.

1

Actual activity

What the company actually manufactures, distributes or operates.

2

Size and structure

Headcount, revenue, number of sites, group affiliation.

3

Fit

Match with your best customers.

4

Decision-makers

Functions represented and people in post.

5

Freshness

Date each data point was last verified.

The most common engagement formats.

Market mapAll companies in a sector within a given area.
Group mapSites, subsidiaries and decision-makers within a major account.
Database cleansingVerification and enrichment of your existing CRM.
Monitored mapQuarterly map update.

Typical situations.

Packaging · Western Europe

A label manufacturer wants to understand its actual market.

SituationThe client

Its CRM contains 3,000 companies, some of which have closed or are no longer relevant.

Our workWhat we do

We identify industrial companies that label products, verify their activities and identify their procurement and production managers.

Expected resultFor the client

A verified map of several thousand accounts, ranked by potential and ready to be imported into its CRM.

Technical distribution · Europe

A distributor wants to cover every site operated by a major client.

SituationThe client

It supplies two factories belonging to an industrial group with twenty-five across Europe.

Our workWhat we do

We map each group site, its activity and its maintenance and procurement managers.

Expected resultFor the client

The complete list of sites, with the decision-makers to contact to expand the relationship.

Frequently asked questions about account mapping.

Where does your data come from?

From company registers, public sources and our own database, which is enriched with every engagement. Each data point is verified before delivery.

Can you import the map into our CRM?

Yes. We deliver a structured file in your CRM format.

Is the data GDPR compliant?

Yes. We only process professional data under the legitimate interest applicable to B2B prospecting.

Under whose name do you act?

On behalf of Zephir, which introduces your company. We agree each outreach approach with you before launch.

Let's discuss your growth.

We are a commercial growth firm serving industrial companies and their ecosystems. Our role is to understand your offering, define the accounts to target and arrange discussions with their decision-makers.

An initial 30-minute discussionNo commitment. We will respond within 48 working hours.

Firm overview · PDFTo share with your management team.Download

Confidential discussion. Response within 48 business hours.