We publish details of an engagement: a carbon measurement software provider targeting transport and logistics companies. 16 meetings with transport executives, €240K in estimated commercial potential.
The engagement
A software vendor measuring emissions from freight transport.
Sales that went through CSR and procurement teams, with slow cycles.
Our work
We approached the general management and logistics departments of transport and logistics companies subject to emission reduction targets.
The outcome
Discussions with transport operators, logistics providers and a port authority, directly at management level.
16 meetings with transport executives, €240K in estimated commercial potential.
Target account development Reach decision-makers at target companies.
New market entry Test a sector before investing in it.
International expansion First customers in a new country.
Launching a new offering Measure market interest in a product.
Commercial opportunities programme Qualified meetings every week for 90 days.
Signal-based outreach Engage when the need arises.
Trade shows and events A full schedule before the trade show opens.
Account reactivation Reconnect with lost accounts.
Eleven industry groups
Nine engagements, from situation to outcome
Regulations and markets
Firm presentation
A commercial growth firm


