Target account development Reach decision-makers at target companies.
New market entry Test a sector before investing in it.
International expansion First customers in a new country.
Launching a new offering Measure market interest in a product.
Commercial opportunities programme Qualified meetings every week for 90 days.
Signal-based outreach Engage when the need arises.
Trade shows and events A full schedule before the trade show opens.
Account reactivation Reconnect with lost accounts.
Eleven industry groups
Nine engagements, from situation to outcome
Regulations and markets
Firm presentation
A commercial growth firm
The firm has completed a mapping of the European industrial economy: 42 sectors, more than 300 segments and 285 documented commercial signals.
A database for our engagements
For each sector, this mapping describes its segments, buyers, decision cycles and the events that trigger purchases. It draws on more than 880 sources: trade associations, regulations and public statistics.
It serves as the starting point for the market research and signal-based outreach we conduct for our clients.
Four families
The 42 sectors are divided into four categories: industry and infrastructure; transport, logistics and distribution; engineering and specialist services; and technologies for these markets.
