We publish details of an engagement conducted for a European manufacturer of packaging and automation lines in Western Europe, Italy and Benelux.
The engagement
Our client had mainly sold through trade fairs and its network of agents. We mapped manufacturers in three countries and approached their production, maintenance and procurement departments.
The engagement resulted in 75 meetings with industrial management teams, including groups such as Cargill, Evonik, Sika, Valeo, Roquette and Egger, with estimated commercial potential of €6.0M.
Target account development Reach decision-makers at target companies.
New market entry Test a sector before investing in it.
International expansion First customers in a new country.
Launching a new offering Measure market interest in a product.
Commercial opportunities programme Qualified meetings every week for 90 days.
Signal-based outreach Engage when the need arises.
Trade shows and events A full schedule before the trade show opens.
Account reactivation Reconnect with lost accounts.
Eleven industry groups
Nine engagements, from situation to outcome
Regulations and markets
Firm presentation
A commercial growth firm


