We publish details of an engagement: an air quality specialist targeting facilities management and institutional property companies. 52 meetings with site managers, €2.08M in estimated commercial potential.
The engagement
An air quality solutions company for commercial buildings and industrial sites.
Major facility management and institutional property accounts remained difficult for the internal team to reach.
Our work
We approached site directors, property managers and technical departments at property management companies and mid-sized industrial companies.
The outcome
Discussions with major facility management and institutional property companies over twelve months.
52 meetings with site managers, €2.08M in estimated commercial potential.
Target account development Reach decision-makers at target companies.
New market entry Test a sector before investing in it.
International expansion First customers in a new country.
Launching a new offering Measure market interest in a product.
Commercial opportunities programme Qualified meetings every week for 90 days.
Signal-based outreach Engage when the need arises.
Trade shows and events A full schedule before the trade show opens.
Account reactivation Reconnect with lost accounts.
Eleven industry groups
Nine engagements, from situation to outcome
Regulations and markets
Firm presentation
A commercial growth firm


