We publish details of an engagement: an acoustic engineering firm targeting industrial companies, manufacturers and shipyards. 32 meetings in a few weeks, €1.28M in estimated commercial potential.
The engagement
An engineering consultancy specialising in industrial acoustics and vibration.
A technical offering aimed at very different stakeholders depending on the sector: design offices, industrial management teams and HSE managers.
Our work
We defined the priority markets with the client, then approached the technical departments of industrial companies, rolling stock manufacturers, shipyards and construction companies.
The outcome
Discussions with shipbuilding, rail and construction groups from the first weeks of the engagement.
32 meetings in a few weeks, €1.28M in estimated commercial potential.
Target account development Reach decision-makers at target companies.
New market entry Test a sector before investing in it.
International expansion First customers in a new country.
Launching a new offering Measure market interest in a product.
Commercial opportunities programme Qualified meetings every week for 90 days.
Signal-based outreach Engage when the need arises.
Trade shows and events A full schedule before the trade show opens.
Account reactivation Reconnect with lost accounts.
Eleven industry groups
Nine engagements, from situation to outcome
Regulations and markets
Firm presentation
A commercial growth firm


