We publish details of an engagement: a coagulant producer targeting companies in the food and chemical industries. 19 meetings with technical departments, €950K in estimated commercial potential.
The engagement
The subsidiary of a listed chemicals group, producing water treatment solutions.
Long purchasing cycles and technical decision-makers who were difficult to identify at each factory.
Our work
We approached quality, process and procurement managers at mid-sized food processing and chemical companies that treat their effluent.
The outcome
Discussions with international food groups and surface chemistry specialists.
19 meetings with technical departments, €950K in estimated commercial potential.
Target account development Reach decision-makers at target companies.
New market entry Test a sector before investing in it.
International expansion First customers in a new country.
Launching a new offering Measure market interest in a product.
Commercial opportunities programme Qualified meetings every week for 90 days.
Signal-based outreach Engage when the need arises.
Trade shows and events A full schedule before the trade show opens.
Account reactivation Reconnect with lost accounts.
Eleven industry groups
Nine engagements, from situation to outcome
Regulations and markets
Firm presentation
A commercial growth firm


