We publish details of an engagement: a workplace design specialist targeting flexible office operators. 37 meetings with operators across Europe, €777K in estimated commercial potential.
The engagement
A workspace design and furniture company for professional environments.
Decision-makers across around ten European countries, in a market where each project involves hundreds of workstations.
Our work
We mapped flexible office and coworking operators across Europe and approached their executives and managers responsible for new site openings.
The outcome
Discussions with flexible office operators in several European countries.
37 meetings with operators across Europe, €777K in estimated commercial potential.
Target account development Reach decision-makers at target companies.
New market entry Test a sector before investing in it.
International expansion First customers in a new country.
Launching a new offering Measure market interest in a product.
Commercial opportunities programme Qualified meetings every week for 90 days.
Signal-based outreach Engage when the need arises.
Trade shows and events A full schedule before the trade show opens.
Account reactivation Reconnect with lost accounts.
Eleven industry groups
Nine engagements, from situation to outcome
Regulations and markets
Firm presentation
A commercial growth firm


