We publish details of an engagement: a premium packaging manufacturer targeting chocolatiers and cosmetics brands. 95 meetings in four countries, €4.75M in estimated commercial potential.
The engagement
A European manufacturer of premium printed folding cartons.
A highly segmented niche spanning four countries that the sales team did not have time to cover.
Our work
We mapped chocolate manufacturers, confectionery manufacturers, biscuit manufacturers and cosmetics brands across four countries, then approached their marketing, procurement and product development managers.
The outcome
Discussions with long-established European chocolate manufacturers and growing cosmetics brands.
95 meetings across four countries, €4.75M in estimated commercial potential.
Target account development Reach decision-makers at target companies.
New market entry Test a sector before investing in it.
International expansion First customers in a new country.
Launching a new offering Measure market interest in a product.
Commercial opportunities programme Qualified meetings every week for 90 days.
Signal-based outreach Engage when the need arises.
Trade shows and events A full schedule before the trade show opens.
Account reactivation Reconnect with lost accounts.
Eleven industry groups
Nine engagements, from situation to outcome
Regulations and markets
Firm presentation
A commercial growth firm


