We publish the details of an engagement for a business services network targeting major accounts nationwide. 14 meetings with major accounts, €700K in estimated commercial potential.
The engagement
A national business services network.
Opportunities with highly variable potential. The client wanted accounts capable of undertaking major projects.
Our work
We targeted major national accounts and approached their general and operational management teams.
The outcome
Discussions with national groups in services, distribution and the public sector.
14 meetings with major accounts, €700K in estimated commercial potential.
Target account development Reach decision-makers at target companies.
New market entry Test a sector before investing in it.
International expansion First customers in a new country.
Launching a new offering Measure market interest in a product.
Commercial opportunities programme Qualified meetings every week for 90 days.
Signal-based outreach Engage when the need arises.
Trade shows and events A full schedule before the trade show opens.
Account reactivation Reconnect with lost accounts.
Eleven industry groups
Nine engagements, from situation to outcome
Regulations and markets
Firm presentation
A commercial growth firm


