Target account development Reach decision-makers at target companies.
New market entry Test a sector before investing in it.
International expansion First customers in a new country.
Launching a new offering Measure market interest in a product.
Commercial opportunities programme Qualified meetings every week for 90 days.
Signal-based outreach Engage when the need arises.
Trade shows and events A full schedule before the trade show opens.
Account reactivation Reconnect with lost accounts.
Eleven industry groups
Nine engagements, from situation to outcome
Regulations and markets
Firm presentation
A commercial growth firm
IED 2.0 provides for stricter emission limit values and changes to the environmental monitoring of the facilities concerned. For suppliers, IED status is a starting point, but the activity, applicable BREF, permit and review timetable must be verified before any commercial outreach.
A European timetable distinct from implementation in your home market
The revised Industrial Emissions Directive entered into force on 4 August 2024. Member States were required to bring into force the provisions necessary for its transposition by 1 July 2026 at the latest. A Commission notice on the implementation of IED 2.0 is dated 15 September 2026.
This European timetable is not sufficient to determine the obligations applicable to each site in your home market. The national transposition must still be revalidated to establish the texts and arrangements that will actually apply. The 2025 Omnibus proposal may also change the scope of certain requirements.
Stricter permits depending on the activity and BAT conclusions
IED 2.0 provides for the strictest achievable emission limit values to be set. However, their practical application depends on the site's activity and the conclusions on best available techniques, or BAT. The available information therefore does not establish a uniform legal threshold applicable to the entire industrial population.
The main BREF and the installation's permit are required to understand the site-specific constraints. The review timetable then indicates when these constraints may become operational. Without this analysis, IED status alone does not establish either a compliance gap or the existence of a budget.
Qualification based on sites, permits and gaps
The ICPE database can be used to identify sites covered by the IED. It must be supplemented by checks on the activity, the applicable BREF, the permit and any identified gaps. This qualification avoids treating facilities with different obligations and timelines in the same way.
Contacts to examine include HSE management, the environmental manager, process teams, site management and project procurement. Their involvement depends on the nature of the identified requirement and the stage of the permit review. A regulatory change may lead to an equipment project, but also to administrative work or internal optimisation.
What this changes for suppliers
IED 2.0 creates opportunities for suppliers of air or water treatment, continuous monitoring, environmental data and permit tracking tools. Commercial opportunities should be sought among facilities whose activity, BREF and timetable have been verified. A general list of IED sites does not in itself constitute a sufficiently qualified prospecting pool.
We recommend starting with the site and its permit, then documenting gaps that may require action. The sales approach must link each offer to an identifiable need relating to treatment, measurement, data management or permit monitoring. The industrial sales director or regulated markets lead can then focus campaigns on accounts where a technical need and timeline have been established.
